Archive for August, 2010

Kevin Turner

REUNCUT is a Free Daily Real Estate Show For Real Estate Professionals

REUNCUT – www.reuncut.com – is a free daily update for agents that is packed with advice on new marketing trends and general tips on building a better and stronger business ……. and yes its FREE every day.

If you’re an agent and not currently tuning in I thought the Real Estate Mentors readers might like to watch a snapshot of some of what you might expect from our daily show.

(If you’re experiencing difficulty viewing this video click here)

This week we’ve just had John McGrath on as a Guest Mentor and he shared some terrific insights for agents who really want to succeed. We also had Robert Bevan talking on effective focus groups and lots more great interviews.

Each weekday, REUNCUT, features some fast facts from Robert Bevan as well as some of Australia and New Zealand’s leading trainers about what they are seeing and saying about the market, tips on running sales meetings that fit today’s market and loads more – all that packed into a fast paced 5 minute capsule.  All this delivered FREE to your desktop, iPod or mobile device through iTunes.

On top of all this we are currently running a competition which could mean that you and a friend could both win an iPAD.

To find out more about REUNCUT and how you could win an iPad… Click Here Now

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Greg Vincent

Agent Horrified About Stuff Up!!! Where Is Our Data Going?

This is the question that an agent posed to me earlier today after yet another stuff up by the big boys.

I was speaking at an event yesterday where one of the agents mentioned the CommBank Property Guide iPhone App and the significant amount of data that was now being made available via realestate.com.au and RPData.

As the discussion went on, one of the agents logged on and started searching through the Comm Bank’s app. Only by fluke, another agent suggested they take a look at one of his latest listings which is going up for Auction.

The listing agent was absolutely horrified to see that the property which was uploaded onto realestate.com.au as an auction now appeared on Comm Bank’s app with an asking price displayed.

The price that was displayed on the Comm Bank app was the same price that the agent had inserted under the search price field.

Any pricing entered within the search price field has always been a hidden price whether a property goes up for auction or whether it has an asking price. These prices have never been for public viewing, or at least until now.

I was blown away when the agent showed me the listing in question on the Commbank site. I couldn’t believe that something so fundamental and basic could be breached.

I followed up with the agent again today. To REA’s credit the pricing issue for that listing has now been rectified but in typical fashion the agent was told that it’s not their fault the issue seemed to be from CommBank’s side? So who’s fault is it really?

Agents don’t have an agreement with CommBank’s Property Guide app, they have an agreement with REA Group.

Under the circumstances, should agents have the option to not make listings, etc available to Comm Bank’s app?

Is this only an isolated case? Has it happened to others? Will it happen again? Can REA Group and Comm Bank guarantee that no such issue will ever happen again?

Can you imagine what would have happened if the vendor had seen it? Who knows whether a buyer has seen it or not? Does this mean that agents have to check every listing on every site that their data is being uploaded to?

NOTE: Out of respect for the agent and the vendor trying to sell their property I have deliberately left out the specific details of the price, property, area, agent, etc because sharing that information could have a detrimental impact on the result of the property auction.

This article was originally featured on Business2.com.au

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Greg Vincent

Automated Marketing Strategies For Real Estate Agents

Today I conducted a Personalised Real Estate Marketing Consultation for an agent who is already doing some really good things over the internet.

Throughout the consultation the agent kept saying how blown away they were by how much I could tell about his real estate business just by looking at it over the internet.

This Principal now has a Go Forward Plan and was amazed at how much more they could be doing simply by tweaking a few things and implementing an effective Social Media strategy.Real-Estate-Breakthrough

Recently, I caught up with a friend of mine, Barry Liddle to discuss how agents could fine tune their marketing to help generate more leads and use automation more effectively.

We talked about some of the effective online marketing strategies that he has developed for agents PLUS he interviewed me about ‘How To Avoid The Top 10 Mistakes Agents Are Making Using Social Media.’ The response to this video interview has been simply amazing.

For those agents who weren’t able to attend the Webinar it has been recorded and has now been made available for FREE to view as part of Barry’s ‘exclusive’ Underground Real Estate Breakthrough series.

This is one of the most extensive interviews I have ever conducted where I share some of the tools that I currently use to streamline and automate my own Social Media marketing strategies. And now you can too.

Make sure that you check it out by Clicking Here Right Now.

There are lots of agents who are now benefiting from using Automation to help them free up their time, make them more dollar productive AND increasing their market share at the same time.

If earning more income and/or enjoying a more balanced real estate career is something that interests you then you may want to check out Barry’s Real Estate Breakthrough series. His automated lead generation systems are some of the best I’ve ever seen.

To see Barry’s FREE video series and our BONUS video interview about ‘How To Avoid The Top 10 Mistakes Agents Are Making Using Social Media.’…Click Here Now

Tie the Real Estate Breakthrough series in with some of the automated Social Media strategies that I’ve been sharing with agents and you’ll discover a whole new way that you can use both your current marketing and the internet so effectively that business just flows in for you and ultimately helps you to dominate your marketplace.

PS: As part of the Real Estate Breakthrough series, Barry also has a special event coming up where he has asked me to share a whole lot more of my Social Media secrets.

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