Keith Barrot

High Performance From Real Estate Sales Seminars

All successful real estate sales professionals understand and appreciate the fact that without continued personal sales training they will soon fall behind their competition and suffer a loss in their income.

Whether you are starting out in real estate or you are an experienced sales agent the need for learning never stops and regardless of the current market, good or bad, it is only by making the effort to attend training sessions and undertake programmes will you maintain your edge.

The choice today for sales training is wide with seminars, conferences and workshops covering all aspects of selling, they can range from a few hours or to several days in duration.

It generally follows that the longer the event the more content will be delivered and delegates will walk away with a large amount of material which will help them in their careers.

Seminars also hold another major benefit in addition to the learning experience, all the other salespeople attending are of like mind, in real estate and will be happy to share stories and experiences.

Convention Group

This is seen as one of the side benefits of attending seminars as it is through meeting other salespeople and hearing their experiences you will gain a wider understanding of your profession and establish many useful contacts.

In deciding what seminars you should attend is really up to you however many well established events that run year after year will build up a good reputation and industry following and are of value to the salesperson.

The same can be said for the organisations running the seminars, the presenters delivering the message and the value to the individual in the material provided.

It needs to be understood that by merely attending a seminar is no guarantee you will get the full benefit for your business or personal life and that effort is needed to apply what is learned.

There is no silver bullet – all encompassing seminar on selling, the knowledge and skills required for success are varied and relate to each individuals requirements at certain stages of their career.

Be sure prior to attending any seminar you study the programme or outline of the content and look to where the topics will fit in to improve your performance.

Many look to follow certain speakers and presenters, over and over, because their message is in tune with their needs and refreshes that part of their life or business and they are comfortable with the style and delivery of the knowledge.

Seminars form an invaluable role in the teaching and training of salespeople in real estate and their attendance on a regular basis should form part of your training programme each year because you can only grow your business and lifestyle by continually learning new and developing your selling techniques.

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5 Responses to “High Performance From Real Estate Sales Seminars”

  • Great article Keith! I would just add a quote from one of the participants at a training I ran yesterday and he simply said: “There’s no point in KNOWING unless you then focus on the DOING!”

    This is the challenge for us all!

  • Thanks Terri,

    Your comment brings to mind a quote I have heard;

    “Knowledge is knowing a fact – Wisdom is knowing what to do with that fact”.

  • Great first up article Keith. It’s great to have you sharing your wealth of knowledge here.

    I’ve just been reading the Self Audit part of your book & thought this paragraph was particularly relevant, because the people that an agent associates with at seminars can become great friends, mentors, buddies, etc.

    Here’s the excerpt ” How you start the process may be as simple as looking at the company you keep. Where possible, start mixing with more positive people and decide to look selectively at news and events differently and form your own opinions.” ~ Keith Barrot

    There are lots of agents who are sitting in their office & some of their negative team members can be having an impact on their attitude or level of success. If so, the best thing they can do is go to a seminar, get away from their team, learn something different & find a buddy from a different agency, different area . They can keep in touch with each other and set challenges between each other & try to beat each other in results on a monthly basis.

    Not only is it fun to do but you’ll have a positive influence to connect with outside of your agency and you can help to inspire & motivate each other towards achieving success.

    With one proviso. If you’re going to set up a buddy system. The first time you do it, it’s critical to work with someone who is achieving greater results than you currently are. Otherwise, if you take on a new recruit as a buddy, you’ll get a big head and think that you’re doing so well by helping this rising star that your results could suffer.

    Best to get a buddy who is also a role model & then once you’ve achieved a certain level of success and earned the right, THEN buddy up with a rising star and enjoy the feeling of being able to mentor & help them and also feed off their excitement, energy & enthusiasm.

  • Thanks Keith,

    I agree 100%, Tony Robbins calls it CANI Constant and Never Ending Improvement, every sales person sometimes let their egos get hold but part of being a top producer is learning how to keep that ego in check. Always ask yourself “how high is high for me?” If you constantly learn and grow then your results will continue to grow. And seminars and workshops are great for meeting like minded people and to boost your success energy levels.

    And for the agents looking for the magic pill then stop, it doesn’t exist everything that we have learned has always required effort. And so does real estate. It all starts with hard work with a focus to make it easier and more free as a career.

    Great post Keith thanks for creating this great resource Greg.


  • Hi Tom,
    Thanks for your comments and I agree, even after a life time in selling I regard myself as an experienced rookie always looking to keep learning. The best results you can get from any seminar is tho have an understanding of what it is you need to learn to further advance your business. Go to the seminar with a goal and plan to ensure that when you come away from the event you put what you have learnt in to practice. Too often I hear attendees leaving a seminar wondering where to start and without some direction and an immediate action plan all the valuable material and knowledge will gather dust at home or in the office. Focus is the key.
    All the best,

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