Terri Cooper

How To Stop ‘Wheel-Spinning’ In Real Estate

Spinning wheels and being consumed by “busy-work” costs you time – and money! The times you can spin out of control and lose the plot, are when your focus and your vision becomes too wide.

You tend think globally, you worry and stew about the listings you could have and should have got, the clients you should have serviced better and those you should have kept in touch with.

You drive to work and see all the other agent’s “for sale” signs, see the media advertisements that other agents have, and you can begin to lose confidence, feel inadequate and “less than”.

You beat yourself up and totally lose your focus. The “should” word takes over in a demoralizing way and your results start to suffer!


What to do when this happens?

Sometimes, the only way to get back on track at these times is to narrow your vision and focus only on the next thing.

Ask yourself – “Which is my next sale? Who is my hottest buyer? What can I find for them? Where is my next listing coming from? Who have I forgotten to ring?”

This is the time to stop, take time out and do what I call a “mind dump” , otherwise you can begin to spin wheels and feel burn-out coming on at a rapid rate! A mind-dump is a simple thing to do:

  • Sit somewhere quiet if possible with a blank sheet of paper.
  • Without stopping to analyse, just dump out on the paper all the tasks you think you have to do this day.
  • On another sheet, dump all the thoughts you are having about doing these tasks.
  • Then, go back to the first sheet and begin to read through slowly, prioritizing the tasks.
  • Then make a “to do” list with the top three priority tasks from the page.
  • Complete these tasks and repeat the process.
  • Take a break – then come back fresh and ready to go!

This technique was is identical to the one which transformed business for the multi-millionaire Charles Schwab when he used it to turn around fortunes of his steel company – incredibly simple but worth a $25,000 consultancy fee!

Why not model those individuals who have already achieved the levels of success we dream about?

Be Sociable, Share!

4 Responses to “How To Stop ‘Wheel-Spinning’ In Real Estate”

  • It’s so true that the time is so limited, and each of us can’t do all things in the shortest period.

    We really need to prioritize our daily and weekly tasks. When I just started in Real Estate, I did all stuffs by myself. As business grow, I am asking my wife to resign from her job and helping me instead. She mainly helping me in paperworks and I am doing the marketing and securing appointments.

    Now I still felt like I need more admin staffs to help me post listings, take photos, update blogs, replying emails and etc.

    Sometimes I will questions myself too, should I understand more about my competitors and do more research online to understand the latest happening in the industry or should I concentrate to work hard on my own listings.

    Please advise me too :)

  • Hi Jeffrey – I can so identify with your dilemma. During my 14 years as a real estate salesperson I went through exactly what you are going through = even bringing on board two lovely PAs – but it didn;t work for me because .. I HAD NO SYSTEMS, CHECKLISTS OR PROCEDURES! So I spent more time letting them know what I needed then having to check up on things to make sure they were done right!

    The breakthrough came for me with my 3rd and last PA. It was a fantastic guy by the name of Rod Westerhuis (who is a very successful agent and auctioneer in Brisbane now!) He came from a background of systems, procedures and checklists for EVERYTHING! My world became more ordered, my stress levels went down and best of all – my results skyrocketed!

    I have just engaged a similar person to do the same for my training business as I am beginning to feel overwhelmed – again! It is time for change. She is a wonder and has sorted things out in a short period of time.

    If you would like her details Jeffery, please just email me on terri@realestatemastery.com.au and I will put you in touch.

    Cheers .. and try not to to spin too hard!!


  • Hi Terri,

    I agreed with you when the time we have no systems, checklists and procedures; it’s very hard to engage someone to help you, I can foresee that too.

    Thanks for your recommendations, but I forgot to tell you that I’m not Australian, I am from Malaysia :)

  • Hi again Jeffery,

    No I certainly didn;t know that you were from Malaysia! However 2 of my sons are architects, one in Australia and one living in Belgium and they are in business together with no problems! The magic of the internet! One of the solutions I am using is VA;s Virtual Assistants who can do what you need from anywhere – as long as you have the systems and checklists in place.

    Good luck with everything,

    Cheers Terri

Leave a Reply