Archive for the ‘Prospecting’ Category

Dane Atherton

Start Your Year On Fire!

Ignite11 promises to be the years premier one day sales event, bringing you a ‘never before assembled’ line up of Australia’s real estate superstars.

A must attend for Sales Agents, Principals, PA’s, Buyers Agents and Team Support Members, you will be inspired and informed by the strategies, tools and mindsets of the country’s best.

Leading agents and coaches’ will share how to:

- ‘lift the lid’ on conventional real estate thinking!
- create a plan for MASSIVE results
- master social media
- become a ‘listing magnet’
- develop processes and systems that work
- become a top listing generator of the elite
- develop dominant profile
- maximise and manage your energy
- sell with purpose and passion

Visit the website below to see the lineup in your city…

www.IgniteYourResults.com.au

Michael Sheargold is one of the most in-demand real estate coaches in Australia. Widely regarded as one of Australia’s leading authorities on creating outstanding results in business and in life, Michael is a highly sought-after and experienced speaker, media talent and coach to high achievers in almost every field. Over the past 17 years Michael has conducted more than 5,000 coaching sessions – making him one of the most experienced coaches in the world today.

John McGrath is considered one of the most influential figures in the Australian property industry, with his company fast becoming Australia’s biggest property services group. John ranks amongst the country’s most in-demand platform speakers and speaks extensively on peak performance strategies and the maximising of success. John is the founder of AREC and few have had a bigger impact on Australian Real Estate.

Greg Vincent – If you’re not using social media to build your profile, it’s time to start – and social media guru Greg Vincent will show you how! Make sense of social media and learn how to develop and maintain relationships with your clients. Having been a successful real estate agent for over 20 years, running multiple agencies, Greg Vincent has now become one of the most respected Online Real Estate Marketing Experts/Speakers within the real estate industry.

Cathy Richards is recognised as one of the leading agents within her core locale of suburbs in Brisbane’s East. This can be attributed to Cathy’s diligence, commitment to client service on both sides of the real estate transaction, understanding and empathy towards the ‘human’ side of her business and her unique initiatives towards client events to assist in community schemes. Cathy’s results have been nothing short of amazing – in her third year Cathy has written just shy of $1 million in GCI! Cathy will share her amazing story!

Dane Atherton is the Founder and Director of Ignite. He is passionate about impacting on the productivity of real estate sales professionals, a goal that has seen him create one of the country’s most successful real estate coaching businesses. Dane has been personally involved in over 6000 property auctions since joining the industry in 1998. Dane has also been awarded the 2004 Queensland Auctioneer of the Year Award and has previously been invited to speak at the Australasian Real Estate Conference. Dane will attempt to change the way you think about real estate.

James Redferm is one of Australia’s few multi-million dollar real estate superstar. He has more than 22 years of experience in selling real estate both in Australia and overseas, James has acquired the skills to successfully and confidently operate in every type of real estate climate. He is passionate about selling property and the auction system and strives to give outstanding personal service. Never one to be complacent, James is renowned as one of the most innovative industry professionals. His proactive marketing approach, that has kept him at the forefront of the industry, was recognised when James was awarded the ARER Marketing Agent of the Year Award in 2007.

Madeline Kennedy devotes to her work exactly the type of professionalism required by today’s real estate market. At the 2008 ARER Network Australasian awards, Madeline was honoured to receive the Results Award for Excellence. She was also a Finalist for the Rising Star of the Year award. Possessing high levels of market knowledge, motivation and enthusiasm, she represents the new breed of estate agents who are committed to on-going training and development in the interests of being able to deliver client service and results that remain ahead of the game. Her great record of referral business reflects the success of her approach.

Heath Williams is fast becoming a dominant mover and shaker in the Brisbane market. Heath’s career highlights include wining back to back Real Estate Results Awards in 2009 for Rising Star of the Year and in 2010 for Marketing Campaign of the Year. Heath has had a phenomenal 2010 with record breaking results including some extremely high profile riverfront sales.

Paul Curtain – Managing Director of Place Estate Agents has the immeasurable job of managing, mentoring, training and coaching vast sales teams at each of the Place establishments. This has been a major driving force to the success of the Place operation. Throughout Paul’s real estate career of over 10 years he has had many notable achievements including a winner for the REIQ Auctioneer of the Year. In 2010, Paul has been engaged by the REIQ as a member of the board. Paul has an original mind for business and an energetic passion, imagination and implementation attitude for innovation in real estate on a daily basis.

Robert Dolan has been consistently been his company’s highest performing sales person over the last decade. A huge proportion of Robert’s business is generated by referrals and repeat business. As testament to his commitment, In 2007 and 2008, Robert travelled abroad to further his real estate study. In 2010 we was awarded the the RERA Outstanding Acheivement of the Year.

Phil Harris – As Managing Director of Harris Real Estate, Phil combines an outstanding career in sales and auctioneering with sound business sense and a passion and vision for higher standards within the industry. Phil himself is the most recognised and awarded real estate professional in South Australia and the only person to have ever won both the REI South Australian Salesperson of the Year and the Golden Gavel Auctioneering Championships. A much-requested real estate speaker worldwide, Phil is highly regarded as an industry role model and leader in his field.

James Curtain is in a position to offer Place clients a combination of market knowledge, communication, marketing & negotiating skills along with an outstanding professional attitude. With an understanding of design and construction, James can ensure properties are positioned and presented strategically resulting in maximum SOLD prices. With 14 years senior management experience in executing and marketing local and national events, it’s no wonder James secured $10 million worth of sales in his first five months of real estate. James focus is to painlessly bridge the needs of both buyers and sellers, he will control, not courier home negotiations. In 2010 James’ GCI was $1.3 million.

Mark Earle is renowned for his unwavering commitment and his unyielding motivation to succeed. Headhunted into real-estate at an early age, Mark’s desire to lead the way in his chosen profession is clear…he has been in the business for 14 years most of which has been spent as one of Victoria’s top estate agents. As an industry expert Mark has spoken Australia wide on his success as a business owner and salesperson.

Dates:-

Brisbane – Feb 9

Sydney – Feb 28

Perth – Mar 1

Adelaide – Mar 3

Melbourne – Mar 15

Tickets only $395 inc. GST

“Just one idea from Ignite could transform your business in 2011″

Visit the website below to view your lineup in your city…

www.IgniteYourResults.com.au

For more information or to book online go to www.IgniteYourResults.com.au or phone 0412 182 582

James Redferm is one of Australia’s few multi-million dollar real estate superstar. He has more than 22 years of experience in selling real estate both in Australia and overseas, James has acquired the skills to successfully and confidently operate in every type of real estate climate. He is passionate about selling property and the auction system and strives to give outstanding personal service. Never one to be complacent, James is renowned as one of the most innovative industry professionals. His proactive marketing approach, that has kept him at the forefront of the industry, was recognised when James was awarded the ARER Marketing Agent of the Year Award in 2007.

Glenn Twiddle

How to Sell or List a Property every DAY by Some One Who’s Doing It

A note from Glenn Twiddle

(and a gift – download this interview with Chris, completely free – 25 min mp3 format.

Real Estate Training Tips – Chris Gilmour

click or right click and ‘save as’)

.

Rarely have I seen someone come along like Chris. Maybe twice.

And even rarer (ie never) have I had one of my serious hitters, someone who has had six figure MONTHS, offer to share, for an entire day, every secret they have, no holds barred, for such a low investment.

In fact, if he charged $3000, just half of one commission, it would be a bargain, but at the low price he’s offering to do this for, and with a double your money back guarantee, well suffice to say, if you’re not coming, you’re lfat out insane.

A guy who earned $135,000 in his first year and took that to $880,000 in his second, and in his third year, is on track to hit a million, well he DESERVES, no COMMANDS, your (and my) attention.

Visit www.ChrisGilmourTraining.com ,  grab a ticket, because this WILL sell out fast, and I look forward to seeing you there.

Input code ‘MENTORS’ and it will knock $200 off the ticket price, bringing it down to only $97.

Glenn Twiddle
www.GlennTwiddle.com.au/blog for a free gift

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Glenn Twiddle

Glenn Twiddle’s War on the Slower Real Estate Market

‘Cry Havoc and Let Slip the Dogs of War’

QREAS War

Ok, the theme for this is a bit daggy I know, but hey I had fun designing the marketing and at least 50% of the marketing I do is for my own amusement, haha. Anyway, I wanted to invite you to this event as a reader of this awesome blog, and Greg gave me some stick on Facebook the other day, and as his apology, he let me shamelessly plug this great event I’m putting on for agents.

Here’s the copy….

Hi Team,

I’m here to tell you, you won’t find comfort hiding in your ‘bomb shelter’ when this tight market really hits. It’s pointless and ridiculous to expect to thrive and make great sales careers without new tools in your toolbox in what is a radically new market that some agents are ‘Ill-prepared’ for.

I have responded by preparing what is arguable my best half day training I have ever put together, and I’m joined by a very, very special guest.

There won’t be any mindset training today. This special guest is pure selling skills. In the USA there is a ‘round table’ for excellence in selling in his field and the top 1% are invited to join this round table.

Well, this guy is in the top 1% of the top 1% so suffice to say, ‘He’s a gun !!’

Now I trust you all know the quality of the training we have endeavoured to bring you over the years. Well this day will arguably be the best we’ve ever presented.

And the fact is, I understand many of you are hurting right now. Kevin Turner’s stats that he predicted are coming true as we speak as more than half of the industry leaves because sales are too tough.

Well, it doesn’t have to be that way….

Our guest at this ‘Call to Arms’ has already said that this is the greatest opportunity we have seen in real estate since the boom in early 2000’s and he’ll spend the morning telling you why this is so, and how you can capitalise on this opportunity.

If you’ve never been to a QREAS event before, make sure you click on the ‘What You’ve Said’ link above and see for yourself the quality of the training that QREAS provides, and at the cost we are putting this event on for, there is absolutely no excuse for you not to attend, and subsequently thrive, in this changing market.

You used to have two excuses for struggling in this market…

Ignorance and Laziness

With the ridiculous cost of this summit, you now can no longer use excuse number 1 – so sign up, and join the bootcamp. See you there soldier….

Go to www.nswreas.com.au to ‘Take Up Arms.’

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Greg Vincent

Automated Marketing Strategies For Real Estate Agents

Today I conducted a Personalised Real Estate Marketing Consultation for an agent who is already doing some really good things over the internet.

Throughout the consultation the agent kept saying how blown away they were by how much I could tell about his real estate business just by looking at it over the internet.

This Principal now has a Go Forward Plan and was amazed at how much more they could be doing simply by tweaking a few things and implementing an effective Social Media strategy.Real-Estate-Breakthrough

Recently, I caught up with a friend of mine, Barry Liddle to discuss how agents could fine tune their marketing to help generate more leads and use automation more effectively.

We talked about some of the effective online marketing strategies that he has developed for agents PLUS he interviewed me about ‘How To Avoid The Top 10 Mistakes Agents Are Making Using Social Media.’ The response to this video interview has been simply amazing.

For those agents who weren’t able to attend the Webinar it has been recorded and has now been made available for FREE to view as part of Barry’s ‘exclusive’ Underground Real Estate Breakthrough series.

This is one of the most extensive interviews I have ever conducted where I share some of the tools that I currently use to streamline and automate my own Social Media marketing strategies. And now you can too.

Make sure that you check it out by Clicking Here Right Now.

There are lots of agents who are now benefiting from using Automation to help them free up their time, make them more dollar productive AND increasing their market share at the same time.

If earning more income and/or enjoying a more balanced real estate career is something that interests you then you may want to check out Barry’s Real Estate Breakthrough series. His automated lead generation systems are some of the best I’ve ever seen.

To see Barry’s FREE video series and our BONUS video interview about ‘How To Avoid The Top 10 Mistakes Agents Are Making Using Social Media.’…Click Here Now

Tie the Real Estate Breakthrough series in with some of the automated Social Media strategies that I’ve been sharing with agents and you’ll discover a whole new way that you can use both your current marketing and the internet so effectively that business just flows in for you and ultimately helps you to dominate your marketplace.

PS: As part of the Real Estate Breakthrough series, Barry also has a special event coming up where he has asked me to share a whole lot more of my Social Media secrets.

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Keith Barrot

Effective Prospecting

How do you operate where you do?  (Fourth and final in a series).

As mentioned in my first article on effective prospecting the goal of continuing success and income in real estate will only come from a well planned approach to your marketing. Remember, how effective you carry out your prospecting will be in direct proportion to your prosperity and your long term viability in selling real estate.

Once you have decided on the important aspects of prospecting e.g. where you are going to operate and why you will target a particular area, the next step is to plan how you will obtain the business.

Marketing by real estate agents over the years has been consistent in its style and type and although it seems bland at times all marketing can be effective. The major goal for your prospecting is to be contacted by anyone in your market area who is thinking of selling or seeking real estate information. Quite often agents operate with the blinkers on and seem only interested in prospects that are looking to sell immediately and fail to recognise that all contacts made can one day become clients. All contacts are good contacts if handled and recorded properly.

This can only be achieved if your prospecting is one that builds relationships with all the property owners in your area. You should make sure that every one you come into contact with is entered into a database. Today agents should understand and use a database as it will make the job of contact and follow up so much more effective. It is essential however your database does not just become a mailing list, there is a big difference. Through a database all past appraisals, anniversaries, market updates, and call schedules for example can be programmed so no one is forgotten. You spend a lot of time getting leads and contacts to just let them pass by if they don’t want to sell at the time of contact is a waste of your time and effort. A database will not in itself guarantee success; other forms of activity will be required to maintain your presence in the area to ensure you are top of mind when owners decide to call an agent.

Naturally one consideration that needs to be made is how much you should spend on your marketing. Whatever you decide make sure it is programmed for at least twelve months in advance and is done regularly regardless of market conditions. One can always tell when the market is slow as flyers and the like will appear in the letterbox and our inbox from agents you have never heard of or only from them when the market goes quiet. As I mentioned promotions vary in style and quality so it is important that you develop your brand and stick to it. Only by being consistent in your contacts with prospects will you be remembered.

The monitoring of your marketing efforts will ensure that what you are doing is effective. The question should always be asked of the contact to where they heard about you, and this needs to be recorded. From this information a pattern will develop to help you assess the effectiveness or otherwise of your investment. You need to see yourself as a business and future planning has to be based on all the information you can gather. In your day to day operation as an agent you need to ensure the funds you invest in your promotion are delivering the returns you want.

Being on the look out for new ideas and ways of marketing is a good way to develop your brand and if done effectively will differentiate you from your competition. Social media and other forms of technology available today (and in the future) can also improve your marketing effort. They should also be considered as a means of your promotion and communicating with clients and prospects.

It is important to make the time available in developing your prospecting plans and if required seek outside assistance, ask others, attend seminars, buy a book or CD on marketing. Ideas are every where both inside and outside the real estate industry if you take the time to look. Effective, planned prospecting is not difficult, what is difficult is taking the steps to apply the time and recources to develop your brand and the commitment to looking at your future in the long term.