Archive for the ‘LinkedIn’ Category

Dane Atherton

Start Your Year On Fire!

Ignite11 promises to be the years premier one day sales event, bringing you a ‘never before assembled’ line up of Australia’s real estate superstars.

A must attend for Sales Agents, Principals, PA’s, Buyers Agents and Team Support Members, you will be inspired and informed by the strategies, tools and mindsets of the country’s best.

Leading agents and coaches’ will share how to:

- ‘lift the lid’ on conventional real estate thinking!
- create a plan for MASSIVE results
- master social media
- become a ‘listing magnet’
- develop processes and systems that work
- become a top listing generator of the elite
- develop dominant profile
- maximise and manage your energy
- sell with purpose and passion

Visit the website below to see the lineup in your city…

www.IgniteYourResults.com.au

Michael Sheargold is one of the most in-demand real estate coaches in Australia. Widely regarded as one of Australia’s leading authorities on creating outstanding results in business and in life, Michael is a highly sought-after and experienced speaker, media talent and coach to high achievers in almost every field. Over the past 17 years Michael has conducted more than 5,000 coaching sessions – making him one of the most experienced coaches in the world today.

John McGrath is considered one of the most influential figures in the Australian property industry, with his company fast becoming Australia’s biggest property services group. John ranks amongst the country’s most in-demand platform speakers and speaks extensively on peak performance strategies and the maximising of success. John is the founder of AREC and few have had a bigger impact on Australian Real Estate.

Greg Vincent – If you’re not using social media to build your profile, it’s time to start – and social media guru Greg Vincent will show you how! Make sense of social media and learn how to develop and maintain relationships with your clients. Having been a successful real estate agent for over 20 years, running multiple agencies, Greg Vincent has now become one of the most respected Online Real Estate Marketing Experts/Speakers within the real estate industry.

Cathy Richards is recognised as one of the leading agents within her core locale of suburbs in Brisbane’s East. This can be attributed to Cathy’s diligence, commitment to client service on both sides of the real estate transaction, understanding and empathy towards the ‘human’ side of her business and her unique initiatives towards client events to assist in community schemes. Cathy’s results have been nothing short of amazing – in her third year Cathy has written just shy of $1 million in GCI! Cathy will share her amazing story!

Dane Atherton is the Founder and Director of Ignite. He is passionate about impacting on the productivity of real estate sales professionals, a goal that has seen him create one of the country’s most successful real estate coaching businesses. Dane has been personally involved in over 6000 property auctions since joining the industry in 1998. Dane has also been awarded the 2004 Queensland Auctioneer of the Year Award and has previously been invited to speak at the Australasian Real Estate Conference. Dane will attempt to change the way you think about real estate.

James Redferm is one of Australia’s few multi-million dollar real estate superstar. He has more than 22 years of experience in selling real estate both in Australia and overseas, James has acquired the skills to successfully and confidently operate in every type of real estate climate. He is passionate about selling property and the auction system and strives to give outstanding personal service. Never one to be complacent, James is renowned as one of the most innovative industry professionals. His proactive marketing approach, that has kept him at the forefront of the industry, was recognised when James was awarded the ARER Marketing Agent of the Year Award in 2007.

Madeline Kennedy devotes to her work exactly the type of professionalism required by today’s real estate market. At the 2008 ARER Network Australasian awards, Madeline was honoured to receive the Results Award for Excellence. She was also a Finalist for the Rising Star of the Year award. Possessing high levels of market knowledge, motivation and enthusiasm, she represents the new breed of estate agents who are committed to on-going training and development in the interests of being able to deliver client service and results that remain ahead of the game. Her great record of referral business reflects the success of her approach.

Heath Williams is fast becoming a dominant mover and shaker in the Brisbane market. Heath’s career highlights include wining back to back Real Estate Results Awards in 2009 for Rising Star of the Year and in 2010 for Marketing Campaign of the Year. Heath has had a phenomenal 2010 with record breaking results including some extremely high profile riverfront sales.

Paul Curtain – Managing Director of Place Estate Agents has the immeasurable job of managing, mentoring, training and coaching vast sales teams at each of the Place establishments. This has been a major driving force to the success of the Place operation. Throughout Paul’s real estate career of over 10 years he has had many notable achievements including a winner for the REIQ Auctioneer of the Year. In 2010, Paul has been engaged by the REIQ as a member of the board. Paul has an original mind for business and an energetic passion, imagination and implementation attitude for innovation in real estate on a daily basis.

Robert Dolan has been consistently been his company’s highest performing sales person over the last decade. A huge proportion of Robert’s business is generated by referrals and repeat business. As testament to his commitment, In 2007 and 2008, Robert travelled abroad to further his real estate study. In 2010 we was awarded the the RERA Outstanding Acheivement of the Year.

Phil Harris – As Managing Director of Harris Real Estate, Phil combines an outstanding career in sales and auctioneering with sound business sense and a passion and vision for higher standards within the industry. Phil himself is the most recognised and awarded real estate professional in South Australia and the only person to have ever won both the REI South Australian Salesperson of the Year and the Golden Gavel Auctioneering Championships. A much-requested real estate speaker worldwide, Phil is highly regarded as an industry role model and leader in his field.

James Curtain is in a position to offer Place clients a combination of market knowledge, communication, marketing & negotiating skills along with an outstanding professional attitude. With an understanding of design and construction, James can ensure properties are positioned and presented strategically resulting in maximum SOLD prices. With 14 years senior management experience in executing and marketing local and national events, it’s no wonder James secured $10 million worth of sales in his first five months of real estate. James focus is to painlessly bridge the needs of both buyers and sellers, he will control, not courier home negotiations. In 2010 James’ GCI was $1.3 million.

Mark Earle is renowned for his unwavering commitment and his unyielding motivation to succeed. Headhunted into real-estate at an early age, Mark’s desire to lead the way in his chosen profession is clear…he has been in the business for 14 years most of which has been spent as one of Victoria’s top estate agents. As an industry expert Mark has spoken Australia wide on his success as a business owner and salesperson.

Dates:-

Brisbane – Feb 9

Sydney – Feb 28

Perth – Mar 1

Adelaide – Mar 3

Melbourne – Mar 15

Tickets only $395 inc. GST

“Just one idea from Ignite could transform your business in 2011″

Visit the website below to view your lineup in your city…

www.IgniteYourResults.com.au

For more information or to book online go to www.IgniteYourResults.com.au or phone 0412 182 582

James Redferm is one of Australia’s few multi-million dollar real estate superstar. He has more than 22 years of experience in selling real estate both in Australia and overseas, James has acquired the skills to successfully and confidently operate in every type of real estate climate. He is passionate about selling property and the auction system and strives to give outstanding personal service. Never one to be complacent, James is renowned as one of the most innovative industry professionals. His proactive marketing approach, that has kept him at the forefront of the industry, was recognised when James was awarded the ARER Marketing Agent of the Year Award in 2007.

Petra Sprekos

Is Your Agency Socially Ready?

In March, Facebook has become the world’s most visited site, trumping even Google.  So whilst some people are still skeptical about social media’s longevity – this latest further cements that the social phenomenon is unlikely to face its demise any time soon.

The Social Media Landscape In Australia

Australians are amongst some of the world’s largest creators and consumers of social content online.  We as Australian’s now spend over 8 hours per month on social sites alone, this is 1.5 hours greater than the world average.

So where are they?

Statistics show;

-           59% of all online Australians have a profile on Facebook

-           Twitter receives over 1.2 million unique visitors a month

-          LinkedIn in Australia has over 1 million subscribers

With all of this activity in the social space agents therefore need to consider how social media fits into their plan.   Many agents are however of course confused about where to start.

For agents I believe the first crucial step is to develop/put a social media policy in place for your agency or franchise group.

Real-Estate-Social-Media

Why is a social media policy important for your agency?

With social media, consumers and staff alike are empowered to have their say online and share their views amongst their family, friends as well as associates and professional contacts.   With traditional word of mouth, disappointed consumers tell 8 to 9 people about their unsatisfactory experience, however online this is magnified through the social phenomenon – with some people having in-excess of 300 friends on Facebook or 1,000 people following them on Twitter.

To ensure your agency staff are singing from the same song sheet it is important to put in place some guiding principles to avoid an online disaster.

Here are our top tips;

1) Define who is responsible? One of the first steps is to identify who within your organization is responsible for monitoring your staff and your brand online.  This is of particular importance to deliver effective resolution of complaints and to ensure staff are not disclosing sensitive business information.  It is important that this individual becomes the internal champion of social media and that they regularly communicate with the organisation about the organizations policies as well as any issues that have arisen and how they have been dealt with.

2) Define the boundaries; The lines between social and professional become blurred within the social space.  Many of your staff may be connected to both social and professional contacts through their Facebook profile and therefore they need to ensure they consider this when sharing information online.  An unhappy staff member may vent their frustrations online without considering the professional ramifications of such an act.  As a result it is really important that you set guidelines about what can and cannot be discussed about your organization in the public domain.  This also includes boundaries for how to / and how not to respond to client frustrations or general consumer enquiries.

3) Be Genuine / Authentic - If you have had a consumer complaint the last thing you want to do is provide them with lip service or some standard generic marketing message. The savvy online consumer can sniff a fake from a mile away and this will only inflate the situation rather than ensure a good resolution is found.

4) Consider Your Audience

When educating your staff about operating in the social space it is important for them to consider who will see / read information and complaints about your agency.   Whilst we may feel frustrated by consumer’s negative comments, your response will not only be seen by the unsatisfied client but by potential customers, and current / future employees.   Staff members need to understand the full ramifications of their actions and by acting inappropriately this may impact future sales or attraction of staff.

5) Don’t ignore it

Peer to peer discussion, reviews and interaction online is highly influential.  Ignoring the social space will not make it go away, rather it leaves you vulnerable in an industry where consumers have more knowledge and power than ever.

Any other tips please share them below.

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