Archive for the ‘Search’ Category

Greg Vincent

Yahoo!7 and Realestate.com.au Form A New Partnership

REA Group have just announced that they have formed a partnership with the Yahoo!7 site. Here’s a copy of this morning’s press release.

” YAHOO!7 AND REALESTATE.COM.AU ‘SHACK UP’ AND FORM NEW PARTNERSHIP

Addition of property listings means Yahoo!7 visitors can find everything ‘under the one roof’

SYDNEY, Australia, 5 May, 2010 – Australia’s largest property portal realestate.com.au and Australian online media company, Yahoo!7 have joined forces to launch the Yahoo!7 real estate channel. The content will launch on Yahoo!7 site today, in an increasingly hot property market.

Henry Ruiz, General Manager Consumer Marketing for realestate.com.au stated this new partnership with Yahoo!7 comes at an opportune time following the recent re-launch of the realestate.com.au website. The new channel will provide Yahoo!7’s 7.2 million visitors per month[i] with access to great new tools and enhanced features to help them find the right property to buy, rent or sell.

“We are excited to be aligned with Yahoo!7, as it further extends our reach which during the month of March 2010 realestate.com.au attracted over 6.5 million unique browsers.[ii] As a nation obsessed with property this is another channel to help consumers achieve the great Australian dream of home ownership,” said Henry Ruiz.

With this recent partnership with realestate.com.au Yahoo!7 has now strategically partnered with the top three Australian portals that provide listings for employment (SEEK), motoring (Carsales.com.au) and now property with realestate.com.au. These three partnerships with Australia’s top three listing sites are designed to deliver the best experience to Yahoo!7 users.

Emma Harrington, Director of Partnerships for Yahoo!7 said that the new partnership with realestate.com.au complemented the existing portfolio of classified offerings now available for Yahoo!7 visitors. “The partnership with realestate.com.au forms the final piece of a trifecta of listings agreements for Yahoo!7 encompassing employment and jobs, motoring and now property. Through this partnership with realestate.com.au our visitors will have access to Australia’s largest property listings portal.”

[1] Source: Nielsen NetView Panel, March 2010

[1] Source: Nielsen Market Intelligence, Australia, March 2010″

I wondered about whether Domain.com.au had experienced an increase in traffic since taking over the ninemsn partnership back in November 2008 after the REA Group decided not to continue their previous agreement with ninemsn?

Obviously, REA’s move away from ninemsn has had a detrimental effect on traffic to their site, to subsequently bring on this partnership with Yahoo!7.

At this early stage I can only see this as a positive move from both Realestate.com.au and Yahoo!7. But I’d be interested to hear Real Estate University readers thoughts on this move.


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Petra Sprekos

Survey Reveals Lengths Buyers Will Go To, to Purchase Property in 2010

A recent national survey of 1100 users, conducted by Real Estate View aimed to gather data on potential home buyers in 2010 and their feeling about the year ahead, as well as the sacrifices they would be willing to make to purchase a property.

While rising interest rates and house prices are concerns echoed by many home buyers, people still seem to be optimistic about successfully purchasing a home in 2010, although it may not be exactly what they had in mind when they originally started their property search.

Buying-A-Home-3

How market demand and price increases are changing buyer decisions

With the market showing record growth over the 4th quarter of 2009, there was no surprise that buyers were reviewing their budget to buy in 2010.   In fact a whopping 2 out of 3 people expected to have to increase their budget in order to find a suitable property in a suitable location in 2010, with 72% of these individuals expecting to raise their original budget by over $20,000.  Showing that potential buyers are at least prepared for what the year ahead may bring.

However it seems that increasing their budget is not the only consideration buyers are making.  When asked about what compromises buyers are making it seems many of them are considering other alternatives to their find a suitable home.  62% of those surveyed thought they may need to look ‘further out’ than they originally planned, whilst 55% of people would look for a property of smaller size and 51% would look for a home of lower quality than originally planned.

So while prices are still rising it seems potential buyers out there are prepared to make some sacrifices to get onto the property ladder.

Overall market data such as that provided by Realestateview Property Data seems to point to the fact that the prime inner suburban properties will continue to be snapped up, but more humble buyers as shown from the realestateVIEW.com.au survey are willing to move ‘out’ to find something that suits.  They may not be getting a house that is as nice as they originally planned or the house as large as they might first have thought, but they know that there are ways to make this work.  It seems that demand may not slow; it may just change a little.

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