Archive for the ‘Social Media’ Category

Dane Atherton

Start Your Year On Fire!

Ignite11 promises to be the years premier one day sales event, bringing you a ‘never before assembled’ line up of Australia’s real estate superstars.

A must attend for Sales Agents, Principals, PA’s, Buyers Agents and Team Support Members, you will be inspired and informed by the strategies, tools and mindsets of the country’s best.

Leading agents and coaches’ will share how to:

- ‘lift the lid’ on conventional real estate thinking!
- create a plan for MASSIVE results
- master social media
- become a ‘listing magnet’
- develop processes and systems that work
- become a top listing generator of the elite
- develop dominant profile
- maximise and manage your energy
- sell with purpose and passion

Visit the website below to see the lineup in your city…

www.IgniteYourResults.com.au

Michael Sheargold is one of the most in-demand real estate coaches in Australia. Widely regarded as one of Australia’s leading authorities on creating outstanding results in business and in life, Michael is a highly sought-after and experienced speaker, media talent and coach to high achievers in almost every field. Over the past 17 years Michael has conducted more than 5,000 coaching sessions – making him one of the most experienced coaches in the world today.

John McGrath is considered one of the most influential figures in the Australian property industry, with his company fast becoming Australia’s biggest property services group. John ranks amongst the country’s most in-demand platform speakers and speaks extensively on peak performance strategies and the maximising of success. John is the founder of AREC and few have had a bigger impact on Australian Real Estate.

Greg Vincent – If you’re not using social media to build your profile, it’s time to start – and social media guru Greg Vincent will show you how! Make sense of social media and learn how to develop and maintain relationships with your clients. Having been a successful real estate agent for over 20 years, running multiple agencies, Greg Vincent has now become one of the most respected Online Real Estate Marketing Experts/Speakers within the real estate industry.

Cathy Richards is recognised as one of the leading agents within her core locale of suburbs in Brisbane’s East. This can be attributed to Cathy’s diligence, commitment to client service on both sides of the real estate transaction, understanding and empathy towards the ‘human’ side of her business and her unique initiatives towards client events to assist in community schemes. Cathy’s results have been nothing short of amazing – in her third year Cathy has written just shy of $1 million in GCI! Cathy will share her amazing story!

Dane Atherton is the Founder and Director of Ignite. He is passionate about impacting on the productivity of real estate sales professionals, a goal that has seen him create one of the country’s most successful real estate coaching businesses. Dane has been personally involved in over 6000 property auctions since joining the industry in 1998. Dane has also been awarded the 2004 Queensland Auctioneer of the Year Award and has previously been invited to speak at the Australasian Real Estate Conference. Dane will attempt to change the way you think about real estate.

James Redferm is one of Australia’s few multi-million dollar real estate superstar. He has more than 22 years of experience in selling real estate both in Australia and overseas, James has acquired the skills to successfully and confidently operate in every type of real estate climate. He is passionate about selling property and the auction system and strives to give outstanding personal service. Never one to be complacent, James is renowned as one of the most innovative industry professionals. His proactive marketing approach, that has kept him at the forefront of the industry, was recognised when James was awarded the ARER Marketing Agent of the Year Award in 2007.

Madeline Kennedy devotes to her work exactly the type of professionalism required by today’s real estate market. At the 2008 ARER Network Australasian awards, Madeline was honoured to receive the Results Award for Excellence. She was also a Finalist for the Rising Star of the Year award. Possessing high levels of market knowledge, motivation and enthusiasm, she represents the new breed of estate agents who are committed to on-going training and development in the interests of being able to deliver client service and results that remain ahead of the game. Her great record of referral business reflects the success of her approach.

Heath Williams is fast becoming a dominant mover and shaker in the Brisbane market. Heath’s career highlights include wining back to back Real Estate Results Awards in 2009 for Rising Star of the Year and in 2010 for Marketing Campaign of the Year. Heath has had a phenomenal 2010 with record breaking results including some extremely high profile riverfront sales.

Paul Curtain – Managing Director of Place Estate Agents has the immeasurable job of managing, mentoring, training and coaching vast sales teams at each of the Place establishments. This has been a major driving force to the success of the Place operation. Throughout Paul’s real estate career of over 10 years he has had many notable achievements including a winner for the REIQ Auctioneer of the Year. In 2010, Paul has been engaged by the REIQ as a member of the board. Paul has an original mind for business and an energetic passion, imagination and implementation attitude for innovation in real estate on a daily basis.

Robert Dolan has been consistently been his company’s highest performing sales person over the last decade. A huge proportion of Robert’s business is generated by referrals and repeat business. As testament to his commitment, In 2007 and 2008, Robert travelled abroad to further his real estate study. In 2010 we was awarded the the RERA Outstanding Acheivement of the Year.

Phil Harris – As Managing Director of Harris Real Estate, Phil combines an outstanding career in sales and auctioneering with sound business sense and a passion and vision for higher standards within the industry. Phil himself is the most recognised and awarded real estate professional in South Australia and the only person to have ever won both the REI South Australian Salesperson of the Year and the Golden Gavel Auctioneering Championships. A much-requested real estate speaker worldwide, Phil is highly regarded as an industry role model and leader in his field.

James Curtain is in a position to offer Place clients a combination of market knowledge, communication, marketing & negotiating skills along with an outstanding professional attitude. With an understanding of design and construction, James can ensure properties are positioned and presented strategically resulting in maximum SOLD prices. With 14 years senior management experience in executing and marketing local and national events, it’s no wonder James secured $10 million worth of sales in his first five months of real estate. James focus is to painlessly bridge the needs of both buyers and sellers, he will control, not courier home negotiations. In 2010 James’ GCI was $1.3 million.

Mark Earle is renowned for his unwavering commitment and his unyielding motivation to succeed. Headhunted into real-estate at an early age, Mark’s desire to lead the way in his chosen profession is clear…he has been in the business for 14 years most of which has been spent as one of Victoria’s top estate agents. As an industry expert Mark has spoken Australia wide on his success as a business owner and salesperson.

Dates:-

Brisbane – Feb 9

Sydney – Feb 28

Perth – Mar 1

Adelaide – Mar 3

Melbourne – Mar 15

Tickets only $395 inc. GST

“Just one idea from Ignite could transform your business in 2011″

Visit the website below to view your lineup in your city…

www.IgniteYourResults.com.au

For more information or to book online go to www.IgniteYourResults.com.au or phone 0412 182 582

James Redferm is one of Australia’s few multi-million dollar real estate superstar. He has more than 22 years of experience in selling real estate both in Australia and overseas, James has acquired the skills to successfully and confidently operate in every type of real estate climate. He is passionate about selling property and the auction system and strives to give outstanding personal service. Never one to be complacent, James is renowned as one of the most innovative industry professionals. His proactive marketing approach, that has kept him at the forefront of the industry, was recognised when James was awarded the ARER Marketing Agent of the Year Award in 2007.

Kevin Turner

REUNCUT is a Free Daily Real Estate Show For Real Estate Professionals

REUNCUT – www.reuncut.com – is a free daily update for agents that is packed with advice on new marketing trends and general tips on building a better and stronger business ……. and yes its FREE every day.

If you’re an agent and not currently tuning in I thought the Real Estate Mentors readers might like to watch a snapshot of some of what you might expect from our daily show.

(If you’re experiencing difficulty viewing this video click here)

This week we’ve just had John McGrath on as a Guest Mentor and he shared some terrific insights for agents who really want to succeed. We also had Robert Bevan talking on effective focus groups and lots more great interviews.

Each weekday, REUNCUT, features some fast facts from Robert Bevan as well as some of Australia and New Zealand’s leading trainers about what they are seeing and saying about the market, tips on running sales meetings that fit today’s market and loads more – all that packed into a fast paced 5 minute capsule.  All this delivered FREE to your desktop, iPod or mobile device through iTunes.

On top of all this we are currently running a competition which could mean that you and a friend could both win an iPAD.

To find out more about REUNCUT and how you could win an iPad… Click Here Now

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Greg Vincent

Automated Marketing Strategies For Real Estate Agents

Today I conducted a Personalised Real Estate Marketing Consultation for an agent who is already doing some really good things over the internet.

Throughout the consultation the agent kept saying how blown away they were by how much I could tell about his real estate business just by looking at it over the internet.

This Principal now has a Go Forward Plan and was amazed at how much more they could be doing simply by tweaking a few things and implementing an effective Social Media strategy.Real-Estate-Breakthrough

Recently, I caught up with a friend of mine, Barry Liddle to discuss how agents could fine tune their marketing to help generate more leads and use automation more effectively.

We talked about some of the effective online marketing strategies that he has developed for agents PLUS he interviewed me about ‘How To Avoid The Top 10 Mistakes Agents Are Making Using Social Media.’ The response to this video interview has been simply amazing.

For those agents who weren’t able to attend the Webinar it has been recorded and has now been made available for FREE to view as part of Barry’s ‘exclusive’ Underground Real Estate Breakthrough series.

This is one of the most extensive interviews I have ever conducted where I share some of the tools that I currently use to streamline and automate my own Social Media marketing strategies. And now you can too.

Make sure that you check it out by Clicking Here Right Now.

There are lots of agents who are now benefiting from using Automation to help them free up their time, make them more dollar productive AND increasing their market share at the same time.

If earning more income and/or enjoying a more balanced real estate career is something that interests you then you may want to check out Barry’s Real Estate Breakthrough series. His automated lead generation systems are some of the best I’ve ever seen.

To see Barry’s FREE video series and our BONUS video interview about ‘How To Avoid The Top 10 Mistakes Agents Are Making Using Social Media.’…Click Here Now

Tie the Real Estate Breakthrough series in with some of the automated Social Media strategies that I’ve been sharing with agents and you’ll discover a whole new way that you can use both your current marketing and the internet so effectively that business just flows in for you and ultimately helps you to dominate your marketplace.

PS: As part of the Real Estate Breakthrough series, Barry also has a special event coming up where he has asked me to share a whole lot more of my Social Media secrets.

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Petra Sprekos

Is Your Agency Socially Ready?

In March, Facebook has become the world’s most visited site, trumping even Google.  So whilst some people are still skeptical about social media’s longevity – this latest further cements that the social phenomenon is unlikely to face its demise any time soon.

The Social Media Landscape In Australia

Australians are amongst some of the world’s largest creators and consumers of social content online.  We as Australian’s now spend over 8 hours per month on social sites alone, this is 1.5 hours greater than the world average.

So where are they?

Statistics show;

-           59% of all online Australians have a profile on Facebook

-           Twitter receives over 1.2 million unique visitors a month

-          LinkedIn in Australia has over 1 million subscribers

With all of this activity in the social space agents therefore need to consider how social media fits into their plan.   Many agents are however of course confused about where to start.

For agents I believe the first crucial step is to develop/put a social media policy in place for your agency or franchise group.

Real-Estate-Social-Media

Why is a social media policy important for your agency?

With social media, consumers and staff alike are empowered to have their say online and share their views amongst their family, friends as well as associates and professional contacts.   With traditional word of mouth, disappointed consumers tell 8 to 9 people about their unsatisfactory experience, however online this is magnified through the social phenomenon – with some people having in-excess of 300 friends on Facebook or 1,000 people following them on Twitter.

To ensure your agency staff are singing from the same song sheet it is important to put in place some guiding principles to avoid an online disaster.

Here are our top tips;

1) Define who is responsible? One of the first steps is to identify who within your organization is responsible for monitoring your staff and your brand online.  This is of particular importance to deliver effective resolution of complaints and to ensure staff are not disclosing sensitive business information.  It is important that this individual becomes the internal champion of social media and that they regularly communicate with the organisation about the organizations policies as well as any issues that have arisen and how they have been dealt with.

2) Define the boundaries; The lines between social and professional become blurred within the social space.  Many of your staff may be connected to both social and professional contacts through their Facebook profile and therefore they need to ensure they consider this when sharing information online.  An unhappy staff member may vent their frustrations online without considering the professional ramifications of such an act.  As a result it is really important that you set guidelines about what can and cannot be discussed about your organization in the public domain.  This also includes boundaries for how to / and how not to respond to client frustrations or general consumer enquiries.

3) Be Genuine / Authentic - If you have had a consumer complaint the last thing you want to do is provide them with lip service or some standard generic marketing message. The savvy online consumer can sniff a fake from a mile away and this will only inflate the situation rather than ensure a good resolution is found.

4) Consider Your Audience

When educating your staff about operating in the social space it is important for them to consider who will see / read information and complaints about your agency.   Whilst we may feel frustrated by consumer’s negative comments, your response will not only be seen by the unsatisfied client but by potential customers, and current / future employees.   Staff members need to understand the full ramifications of their actions and by acting inappropriately this may impact future sales or attraction of staff.

5) Don’t ignore it

Peer to peer discussion, reviews and interaction online is highly influential.  Ignoring the social space will not make it go away, rather it leaves you vulnerable in an industry where consumers have more knowledge and power than ever.

Any other tips please share them below.

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Greg Vincent

How Could Ray White Improve Their Marketing To Make ‘The Edge’ An Even More Impressive Event?

One of the biggest real estate auction events in the Southern Hemisphere is about to happen on the Gold Coast.

Ray White Broadbeach – Mermaid Beach are holding ‘The Edge’ on Saturday 17th April 2010 at the Gold Coast Convention Centre.

Brett Clements from PropVid sent me the ‘Hot Off The Press’ promo video earlier today.

Now for such a big event I’m sure that there has already been a lot of promotion done by the Gold Coast Network in the lead up till now & it looks like there is going to be a whole lot more promotion done between now and ‘The Edge’.

But I thought I might throw my 2 cents worth in & share some ideas on how Ray White Broadbeach – Mermaid Beach could leverage Social Media & the web more effectively to help spread the word.

Here’s ‘The Edge’ video promo.

The video went live on the PlatinumHD.tv site a few days ago & was uploaded onto YouTube 2 days ago. Whilst I think the video is really powerful there are a couple of things that could be changed to improve its conversion.

Changes to the Video: Within the video I’d have the agents website address GoldCoastNetwork.com.au appearing underneath the Ray White Broadbeach, Ray White Commercial Broadbeach, Ray White Mermaid Beach slide (which appears at the 2 minute mark within the video).

Also, towards the end of the video a slide appears saying “Spaces Limited Book Now”

Whilst I think it’s great to include a call to action. It’s important to define what you want people to do. Are they wanting vendors to book their property in now for the auction? Or do they want buyers to book their seat now? Or both?

On the web there is no room for confusion. It’s important that people watching the video know how to Book Now.

Improve Online Conversion: One suggestion could be that if you include the agency website address within the video, then on the home page of the Ray White website they could embed ‘The Edge’ promo video into the top right hand corner (probably cutting out the end of the surf life saving flag or surfer image) and then have a button underneath to say Click Here to Book Now for ‘The Edge’.

I would then send them to a long copy sales page that features some of the benefits of why they should be involved in ‘The Edge’ and provide an opt-in section which identifies if they are a buyer or a seller.

This will allow Ray White Broadbeach – Mermaid Beach to leverage the traffic that they already get to their website from Google and their other marketing, plus improve conversion from the people who view their professionally produced ‘The Edge’ promo video.

Obviously, with only 6 weeks to go till ‘The Edge’, to allow for the 4 week cut-through marketing campaign that they mention in the video, all sellers would need to be contacted straight away to include their listing in ‘The Edge’ marketing campaign.

I can imagine that the agency will need to have all properties listed by 20th March, but due to the size of the promotion & the incredible exposure there’s a possibility that they could include a few extra listings within a few days after this cut-off date. But, that’s obviously up to them.

Here’s a few other suggestions…

YouTube: One of the first things I noticed is that the video could also be optimised a lot better on YouTube. The wording used in the description & tagging has no chance of being found on Google by someone searching for real estate on the Gold Coast & I’m not sure that having it uploaded under the Entertainment category is going to help either?

BlogBlogging: They should integrate a WordPress blog within their company website. This will not only help to market ‘The Edge’ but it will help with their SEO.

They should write a daily blog post about some of the build up towards ‘The Edge’ and ask all the staff to tweet or share each article with their followers on Twitter & their friends on Facebook.

When sharing the articles on these sites they could also ask people to click the like button when uploading onto Facebook and ask the followers to ‘Please RT’ their tweets on Twitter.

When posting daily updates on the blog it’s important to leave the comments section open on the articles because this may get people asking questions about how to be involved & could provide an additional lead generation strategy.

This could also provide an opportunity to set a deadline for the last day before properties will be allowed to be submitted & could create an extra sense of urgency for potential sellers and/or could encourage friends to tell friends to contact the agency so they don’t miss out on ‘The Edge’.

To protect the integrity of the event, Ray White Broadbeach-Mermaid Beach are the administrators of the blog so they have control to monitor comments too.

Facebook: I also noticed that Ray White Broadbeach-Mermaid Beach have a personal profile on Facebook. Whilst they currently have 67 friends, they should really have this as a Fan Page, because Facebook has a limit and once you get to 5,000 friends you have to change to a Fan Page.

Any company thinking about creating a presence on Facebook should start off with a Fan Page. They are better for business.

Celebrities, etc should also create a Fan Page. eg. One of my friends on facebook, Jack Canfield sent me an email the other day to ask me to join him at his fan page because he had reached his limit of friends.

Jack now has the task of getting all 5,000 of his friends that he has built up on his personal Facebook profile to go over & connect with him on his new Facebook Fan Page.

( I found their company Facebook Fan Page – See Update at bottom of this article )

Twitter: With regards to Twitter I can’t seem to locate a company profile for them. At this point there appears to be no Twitter account linked to their site & no blog within their site.

Whilst ‘The Edge’ is an amazing concept, there are so many different things that Ray White Broadbeach – Mermaid Beach could do to make this the most incredible real estate event ever through Social Media.

(Update: I found their company Twitter account as well see Update at bottom of this article. I searched both facebook and Twitter for Ray White Broadbeach and Ray White Mermaid Beach. I finally found them under the Gold Coast Network.)

Print Media: Having seen the magnitude of the print media campaign from last years event, Ray White Broadbeach-Mermaid Beach should be advertising something like,

“For the daily inside scoop on ‘The Edge’ become a Fan on Facebook and/or follow us on Twitter” within their campaign.

This could help them to build a huge network of people connected to their company who live within their service.

It’s never too late: Even though ‘The Edge’ is only 6 weeks away, when you think about the real-time nature of Web 2.0, there is still a lot of time available for Ray White Broadbeach – Mermaid Beach to leverage the power of the internet & use this impressive Video Production from PropVid to generate the most amazing impression within their marketplace.

2 last things: A geo-targeted Pay Per Click campaign on Google could help overcome some SEO issues, plus a targeted Facebook Ads Campaign would help drive targeted traffic to their video campaign and/or their Facebook Fan Page.

The amount of ‘Free’ online PR that could be generated around ‘The Edge’ could be massive.

If Ray White Broadbeach – Mermaid Beach get this right, ‘The Edge’ could become so much bigger than they could have ever imagined.

And, if you tallied up every strategy that I’ve mentioned, they could make a huge difference to their whole campaign for around $500 – $1,000 plus the time spent writing a daily update on their blog about ‘The Edge’.

PS: There’s a few more ideas I have about what they could do on realestate.com.au and other strategies, but at this point I just wanted to paint the picture of what is really possible, if a real estate agency embraces Social Media and uses the power of the internet the right way.

Please feel welcome to share your thoughts & ideas.

UPDATE: After posting this article I noticed that Ray White Broadbeach – Mermaid Beach do in fact have a Facebook Fan Page under ‘Gold Coast Network‘ and a Twitter account at Twitter.com/raywhitebroad.  It’s great to see that they have established a fan page and a Twitter account.

At the time of posting this update, they have 97 fans on Facebook and 23 followers on Twitter, but all the company seem to be posting is there sold listings & providing a link to the Open Homes that they have on each weekend.

Their Gold Coast Network Fan Page could become so much more engaging and simply because of its name, Gold Coast Network, it has the potential to become one of the biggest real estate fan pages on Facebook if they shared some other information about what’s happening on the Gold Coast as well.

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