Glenn Twiddle

Real Estate Rebel Alliance

It seems the days of just slapping out a bunch of “free appraisal” flyers and offering to “stay in touch with a little bit of information” may have had it’s day. There’s a new breed of agent, outrageous with their marketing, attention getting in their approaches, and doing things radically different than the norm.

In his grounbreaking book, “Purple Cow”, Seth Godin talks about a trip he had where his family saw a sea of cows, and were mesmerised by this sight. (are you watching for the metaphor here?)

Well after ten minutes or so of cow after cow, the very sight that was only just minutes before, mesmerising, was all of a sudden, “Same old same old.’

Well in real estate it didn’t happen quite that quickly, but in order to stand out amongst the cows, we have to be big, bright, noisy, PURPLE cows in order to cut through the sea of sameness that our industry has become (or possibly always was.)

But, this new breed, coined “The Real Estate Rebel Alliance” by little ole me, has been bucking the system, annoying the competitors, and simply doing a better job by living by the old Earl Nightingale maxim…”In the absence of a valid model for success, look at what everyone else is doing and do the opposite.”

And it’s working. Many of these “Rebels”are leading their areas, while they are surrounded by agents scratching their heads wondering what the hell happened to their market share.

It may be too little too late, as the event is coming very soon, but four of these rebels share their secrets at a full day intensive training on these principles.

Check it out at

www.RealEstateRebelAlliance.com.au

Long live the Rebellion !!

Glenn Twiddle

About the author

‘I teach agents a step by step, 1-2-3, fill in the blanks system for becoming the number one agent in your area,
how to become a six, or even seven figure earner, in 3 years or less no matter where you are right now.

It’s worked for me, for my teams over the years, and now is working for many of my clients.
And if you learn the system, and apply it in the manner it’s described, there’s a good chance it will work for you too.

For a free copy of my best real estate training tip (other than this article),
which is my number one listing tip I’ve ever trained, go to….

www.RealEstateFreeGift.com

Be Sociable, Share!

Follow me on Twitter


One Response to “Real Estate Rebel Alliance”

  • Totally agree Glenn about the concept of Purple Cow for success in today’s real estate and being a ‘Stand-Out’ agent.

    I shared something on this last week on the Electric Avenue Show http://www.gregvincent.com.au/2012/07/13/become-a-stand-out-real-estate-agent/ and if any agent is looking at ‘Going Back To The Basics’ like lots of agents/trainers are talking about then unfortunately they are walking straight into a huge wave that is going to come crashing down on them. (it’s seriously going to be like trying to hold back the ocean with a spoon for those agents who are heading back down the wrong path).

    Agents need to ‘Move Forward To The Fundamentals’ now because the fundamentals of our industry have now changed.

    Whilst the income pie may be shrinking in some markets, there’s always enough $$$ to thrive within any market if you get a big enough piece of the pie.

    Congrats on putting together another brilliant event for agents Glenn. :)

Leave a Reply