Posts Tagged ‘Google’

Greg Vincent

Google Announces Vision For Working With Real Estate Industry << Udated (Latest Google Videos)

Since Google announced their Real Estate based search on Google Maps, there has been a lot of debate over how this move will impact the real estate industry and the dominance of the major portals like realestate.com.au, domain.com.au, etc.

At a Sydney press conference today, Google announced their “vision for working with the real estate industry”.

That vision for the industry involves a marketing partnership with LJ Hooker, one of Australia’s most well known real estate franchises.

As Alice Allan from Property Portal Watch explains,

“This new marketing push will see physical representations of the Google Maps “pins” appearing across 16 Sydney locations, from shopping centres to cinemas and even on Bondi Beach. Google says the co-branded pins are meant to encourage more Australians to head online to begin their real estate search, but with 87 percent of the population already doing so according to Nielsen, it’s clear this is a push to get Australians thinking “Google” when they think of online real estate.

Karim Temsamani, general manager of Google Australia and New Zealand, said today that Google Maps now links over 1,000 real estate websites across Australian and New Zealand. Along with LJ Hooker, Google also includes Ray White, First National and Century 21 amongst these partners, as well as smaller portals such as homehound.com.au and myhome.com.au. As pleased as Google seems to be with these partnerships, one big question remains: what of Australia’s market leader, realestate.com.au, and the number two player domain.com.au?

When quizzed about the relationship with the two portals, Andrew Foster, product manager for real estate search on Google Maps, remained diplomatic. “We’re happy to take listings from anyone,” he said, while confirming that there is currently no arrangement to take listings from either portal. “At this stage they’re choosing not to provide listings,” he said.

“We’re not sitting back and waiting for large providers,” Foster continued, emphasising that Google’s coverage is “diverse and comprehensive”, and that there is “genuine enthusiasm to be seen on Google” from the real estate industry.” (read more here)

Whilst this move may exert some added pressure on realestate.com.au, domain.com.au & realestateview.com.au to join in with others who are already uploading listings onto Google Maps, I don’t see any of these companies moving from their current stance any time soon.

And while many agents feel that Google may impact on the duopoly that currently exists within the Australian real estate portal market, they should also bear in mind that as Andrew Foster said “We’re happy to take listings from anyone,” which also means private sellers can upload their properties onto Google Maps for FREE.

Update: Here are the latest Real Estate on Google Maps videos.


Google Maps – Now with real estate listings across Australia


How to get driving directions from real estate listings on Google Maps


How to refine your real estate search on Google Maps

What impact do you feel Google will have on the real estate industry going forward?

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