Terri Cooper

The 5 C’s That Will Shape Our Future

What do you think will be the greatest influence on us as agents in the years to come?

I see change coming at a rate of knots and unless we get on board I think we will be swept onto the rocks! I have put together some thoughts and would love your input!

There Are 5 Main Factors That I Believe Will  Shape Our Future

Real estate professionals need to think differently about the future. We need to do more and we need to move faster. Like it or not – CHANGE IS HAPPENING!

Within the next five years the real estate industry will significantly have changed and my feeling is that brokers and agents (and trainers!) who don’t adapt now will not enjoy the benefits of the next economic upswing.

Many of the leading companies of the next few decades are already starting to emerge and the time to stake our claim is now. How do we do that?

Can we look in more depth at five factors that I think will characterize our future:

1. Change
Change is real. It is neither bad nor necessarily good. However it is constant and ever present. If we are not constantly evolving then it is likely that we will be left behind. We don’t need to look any further than the skyrocketing effect of Social Media which is now being utilised for business – a far cry from the banal chit-chat of early days.  Change in our industry is not something new, nor should it be deemed unexpected. It will however alter the way we do business, especially in regard to our client relationships.

2. Complexity
Most adjustments in life are usually hard and therefore we by nature resist them. We sometimes have to deal with many changes occurring at the same time that it can become overwhelming but I am beginning to see that to get on board with these changes is starting to bring me so much closer to my colleagues and clients but is freeing me up to embrace even more new things!

This is where leverage comes in – if the new technology (for example) is out of our area of interest or expertise, then we need to find someone who can fill this gap in our business strategy. Find someone who LOVES to do what you hate and that’s exactly what I have done by working with Greg Vincent.

3. Confusion
Change together with the complexity can create stress and confusion for us. We become bewildered by the new and often fixated with the idea that we cannot do something. As certain as there are new things we do not know, so also is the fact that we can master any new product, service or skill if we really want to – even if it involves finding someone to show us the way! If you don’t have any desire to master a new skill, then employ someone who can do it with their eyes closed!

4. Choice
I think that every scenario provides options and alternatives. Failure is more often than not self imposed barriers. Each problem, obstacle and impediment has more than one solution and we have the capability of discovering it. It just requires commitment, focus, time and execution.

5. Courage
If we resist change it seems to come and hit us in the face anyway! So why not welcome it? Make it work for us . Find the thread from the past that we can carry into the future – build on our existing knowledge by adding new knowledge, grow our skill sets by expanding our horizons and remain competitive by embracing innovation. Rather than resisting or fearing the change, why not be one of those who are helping to shape the future of the industry!

I see great times ahead!!

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2 Responses to “The 5 C’s That Will Shape Our Future”

  • I must say that out of the 5 C’s that you’ve mentioned, I find Courage to be the most rewarding component and I believe that the good agents use courage in some form or another each day.

    If they take the courageous leap into the world of technological change & Social Media they will find a whole new world where they can succeed sooo much faster.

    PS: Terri, thank you for the mention within your article. I have really enjoyed being able to help you. I can’t wait to show you some of the other things I have in store to help you out.

    Great first up article. Welcome to the Real Estate University, it’s great to have you amongst the team. I know that you will be able to provide some great information to help agents achieve more success via this site.

  • Fiona Simello says:

    Terri, it’s all changing so much what would you suggest I focus on first? I honestly struggle to keep up with what I have to do each day in real estate, let alone try to learn something new.

    Don’t get me wrong I’m open to change. I guess I’m just looking for a short cut or wish there were more hours in the day.

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